vSocial's highly customizable platform enabled a voting system that could adapt on the fly during the campaign to satisfy The Knot's voting requirements. Contact us to see what our customizable platform can help you engage your audience.
The Knot was searching for a white label solution that would help grow the registered audience at their industry leading wedding magazine and website, theknot.com, using social media promotion.
Not your run of the mill marketers, The Knot had specific requirements for audience voting and measurement that had to be satisfied for their concept, the Real Wedding Awards. They needed the ability to enable changing approaches to voting that would keep the audience energized throughout the promotion.

vSocial designed a customized voting, measurement and metrics gathering system that delivered for The Knot. In the first phase of the contest the system allowed users to vote on any entry. In the second and final phase, the system allowed users to vote only for the finalists. vSocial's highly customizable platform enabled a voting system that could adapt on the fly during the campaign to satisfy The Knot's voting requirements.
Contact vSocial to find out how our API enables dynamic social media enabled campaigns. Click Here
United Parcel Service (UPS), the world's largest package delivery company, turned to interactive advertising agency LBi Atlanta to design a social media launch strategy for its new service, UPS Delivery Intercept. LBi conceived the UPS Delivery Intercept Challenge promotion. Featuring former NFL quarterback Archie Manning, the challenge engaged consumers by asking them to submit and vote for the best videos of interceptions from high school, youth and other amateur football games. LBi faced unique challenges in implementing the Challenge promotion.
UPS requirements regarding customer data and privacy prevented LBi from transferring or storing data with outside vendors. Additionally, UPS wanted to integrate the promotional site within its existing website.
Utilizing vSocial's API and platform, LBi was able to present a fully social media enabled community and meet UPS privacy requirements using in-house resources. Contestants could upload video, vote, share, and sign up for mobile phone alerts without leaving the UPS infrastructure.
vSocial's Dashoard gives real time campaign results. Contact us for a demo.
The Nest Baby, a spin-off of The Knot, recognized the success of the Real Wedding Awards and wanted a white label social media promotion for itself. The Nest's concept, the Baby Bump Contest for expectant mothers, had a special requirement. Baby Bump wanted contestants to be able to utilize their existing login and password from The Nest Baby online community.

vSocial implemented a single sign-on process that made it easy for moms-to-be to log on and participate. Within three months the Baby Bump promotion grew its registered audience by 10,000, and generated over 5 million page views.
The vSocial Dashboard generates reports of campaign results. Contact us for a demo.
Vespa wanted to deliver a message explaining how Vespa owners do their part to enable a greener planet Earth. Vespa's agency, Matrixx, developed the "Vespanomics" promotion. The promotion included a social media component called the "Go Green Challenge" that encouraged consumers to develop and submit creative videos focused on Vespanomics.
Van Vandegrift, Executive Producer for matrix explains why vSocial was the right partner, "Matrixx partnered with vSocial due to their expertise in the social media and user-generated video space. Their technology platform helped us to very quickly create the Go Green Vespa Challenge."

During the three month promotion, the Vespa Challenge received over 244,000 views. Additionally, more than 3,000 consumers opted-in to receive information.
vSocial helped Hallmark's promotion receive over three million page views in just one month.
Contact us to find out what we can do for your promotions.
Hallmark, the largest manufacturer of greeting cards in the United States, designed an online Father's Day promotion, MoveDad.com, which challenged fathers to submit videos of themselves dancing to MC Hammer's "U Can't Touch This." The MoveDad.com online community would decide the winner. Hallmark faced a challenge in implementing the promotion. How could dads who didn't have the MC Hammer song enter the promotion?
vSocial enabled greater participation by implementing an audio download feature, ensuring all dads could 'touch this' promotion.
Hallmark received roughly 3,000,000 page views during the month long promotion. vSocial's robust platform handled over one million of those page views on the final day of voting. Over 96,000 people signed up to participate in the online promotion, and Hallmark received press in publications including Media Post's Marketing Daily (registration required), the Fort Worth Star-Telegram, Kansas City Star, and St. Joseph News - Press
Hallmark chose vSocial to power MoveDad.com based on our proven solution.
Contact us to hear what we can do for your promotions.